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The dark history behind Adidas — how a bitter feud between Nazis built the world’s No. 2 athletic brand

Over its 97 years in business, the company originally known as the Dassler Brothers Shoe Factory – which started with Adolf making shoes in his mother’s laundry room after he returned from World War I – has reinvented itself several times. But along the way to success, it became part of a terrible chapter in German history, and sparked a feud between the brothers that divided the company, their family, and even the small Bavarian town they came from.

12.6.21   2:56 PM in Features

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