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Ex-TaskRabbit VP Rob Willey explains why Facebook is “on the wrong side of history” in the influencer economy

In 2021, brands are moving away from ads and into branded content, so the new-generation of influencers will be the ones that genuinely love and already use a product. Consumers are savvy: they can tell when this is just a paid placement in their feed versus a deeply integrated post from someone that really loves this product. And the platform best suited to such a transition is TikTok.

10.18.21   9:09 PM in Features

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