People are home with their kids, their spouses, or no one as we continue to wait out a global pandemic. One thing everyone we're all at home with is out thoughts and April's best-selling books at Amazon ($AMZN) reflect a month of homeschooling, relationship advice, and self-help.
The best-selling book by far was an educational workbook for children called My First Learn to Write Workbook, a sub-$10 educational affair for young people still learning to write. So far, it's spent more than 7 weeks on Amazon's best-seller list, and in the month of April it ranked in the top-100 every day with an average sales rank of 2.1 out of 100. Of the top-10 books sold on April, 4 were children's books, which is consistent with what we found earlier this month.
|
Name |
Category |
Category Rank (Average) |
Days in top 100 |
|---|---|---|---|
|
My First Learn to Write Workbook: Practice for Kids with Pen Control, Line Tracing, Letters, and More! (Kids coloring activity books) |
Books |
2.1 |
29 |
|
Where the Crawdads Sing |
Books |
2.9 |
29 |
|
Relationship Goals: How to Win at Dating, Marriage, and Sex |
Books |
3.0 |
4 |
|
Magnolia Table, Volume 2: A Collection of Recipes for Gathering |
Books |
3.6 |
24 |
|
Little Fires Everywhere: A Novel |
Books |
6.1 |
29 |
|
Untamed |
Books |
7.3 |
29 |
|
School Zone - Big Preschool Workbook - Ages 3 to 5, Colors, Shapes, Numbers 1-10, Alphabet, Pre-Writing, Pre-Reading, Phonics, and More (School Zone Big Workbook Series) |
Books |
7.6 |
21 |
|
If Animals Kissed Good Night |
Books |
14.9 |
29 |
|
The Big Book of Silly Jokes for Kids: 800+ Jokes! |
Books |
16.1 |
29 |
|
The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz |
Books |
17.4 |
29 |
In a close second for April with an average sales rank of 2.9 across 29 days of April is Where the Crawdads Sing, a coming of age book by Delia Owens that's sold more than 6 million copies.
Along with children's books and feel-good books, though, are a couple of curious self-help titles, like Relationship Goals: How to Win at Dating, Marriage, and Sex, which shot up to a sales rank of just 3 across 4 days in April. Divorce rates have spiked during the Coronavirus lockdown, and it appears that some proactive readers are looking for answers in some new reading material.
Also not terribly surprising is the appearance of a cookbook in the top-10. Magnolia Table, Volume 2: A Collection of Recipes for Gathering from Joanna Gaines scored an average sales rank of 3.6 across 24 days last month.
Finally, a self-help title, Untamed, averaged 7.3 out of 100 across 29 days in April. Like Where the Crawdads Sing, Untamed is a Reese’s Book Club x Hello Sunshine Book Picks. Could Reese Witherspoon be the new Oprah when it comes to book endorsements?
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales, and app ratings - and creates data sets that measure factors like hiring, revenue, and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
Further Reading:
- Novels rule when it comes to e-book sales, children's books dominate print
- Children's Books are dominating Amazon book charts right now - here are the top 10
- Oh, the Places You'll Go is a best-seller again as graduation season arrives
