Disney's ($DIS) done it again. After taking the top spot in Amazon toy sales last year with Baby Yoda, the Mouse House has again claimed cuteness supremacy with its flagship and icon, Mickey Mouse. The most popular toy of 2020 is a plush 16-inch train conductor Mickey with a pale blue, lightly haunted aura.
The mouse's top toy runner-ups include remote control cars, necklace activity sets, a LEGO Star Wars building kit, a Crayola brand face mask, and a baby doll in a shark costume that shares Mickey's eerie energy.
|1||Disney Year of The Mouse Collector Plush - Train Conductor Mickey|
|2||Car Toys for 6-10 Year Old Boys Girls Amphibious Remote Control Car for Kids 2.4 GHz Remote Control Boat 4WD Off Road Monster Truck Stunt Car Waterproof RC Car for Christmas Birthday Gifts Blue|
|3||Tara Toys Kindi Kids Necklace Activity Set|
|4||Tara Toy Spirit Necklace Activity Set|
|5||2 Bottle Refreshing Hand Sanitizer Gel, Instant Hand Sanitizer Based (60 Ml) With Moisturuzers Kill 99.9% of Germs Pump No Rinse Foam Hand Soap|
|6||LEGO Star Wars Nebulon-B Frigate 77904 Building Kit (459 Pieces)|
|7||Crayola Reusable Cloth Kids Face Mask Set, Halloween|
|8||Baby Alive- Baby Shark Brunette, Multicolour (Hasbro E8595FF1)|
|9||Fuko Pop! Animation: My Hero Academia - Endeavor (Glow in The Dark), Amazon Exclusive|
|10||L.O.L. Surprise Lights Glitter Doll with 8 Surprises Including Black Light Surprises|
Earlier this year, Amazon released its own list of the top 100 toys for 2020 -- not necessarily the platform's best sellers, but the items the company expected to sell big this holiday season. The list includes Friends-themed Monopoly, the L.O.L. Surprise Glitter Doll (which also ranked among the year's best sellers, listed above), and yes, an animatronic Baby Yoda. The table above is based on Thinknum's gathering of daily sales rankings from Amazon's website for the entire year of 2020, to date.
According to the Chinese Zodiac, 2020 was the year of the rat (though many, including Disney, have chosen to honor the cuter rodent counterpart). Disney dropped a new and limited-edition Mickey Mouse collectible every month, exclusively through Amazon, to celebrate the Lunar New Year. Train conductor Mickey was March's offering. 2021 will be the year of the Ox. Your move, Mickey.
About the Data:
Thinknum tracks companies using the information they post online, jobs, social and web traffic, product sales, and app ratings, and creates data sets that measure factors like hiring, revenue, and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.