People are looking for reasons to celebrate. The pandemic didn’t stop Americans from buying up Halloween costumes and a 12-foot skeleton from Home Depot, and they’re not going to let it spoil Christmas. Winter 2020 is making out to be the biggest holiday shopping season yet, with Black Friday sales extending from October to December. The National Retail Federation expects online sales will increase between 20% and 30% from Christmas time last year.

The company Christmas Decor told FOX Business that business is up 15% to 20% compared to last year, and lighting requests started rolling in around April. The Warren Buffet-owned Berkshire Hathaway has seen traffic in its outdoor decor category surge 91% over the past few months.

According to our data, the average Amazon listing price for Christmas-related products —including  lights, ornaments, and trees — has increased by 39% over the past three months. Its average category ranking among the e-retailer’s best-sellers has climbed up by 26%.

What’s more surprising is how early in the year these holiday products entered Amazon’s best-sellers list, and how high they ranked. In April, the average ranking for Christmas decor rose to 3. This means holiday goods were among Amazon’s third best-selling products way back in the spring, just as the pandemic hit. The category peaked at an average ranking of 2 in May, the highest ranking in over two years. 

Amazon’s holiday offerings are also significantly more expensive with this year’s earlybird trend. The average listing price for Christmas decor has increased by 32% since 2017, peaking in June at $40. 

The best-selling holiday products include product listings such as “2020 Year to Forget Christmas Ornament,” “Snoopy with mask,” “COVID Christmas Pandemic Ornament, “Social Distancing Santa Claus with Mask,” and of course, “Toilet Paper Ornament.”

About the Data:

Thinknum tracks companies using the information they post online, jobs, social and web traffic, product sales, and app ratings, and creates data sets that measure factors like hiring, revenue, and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.

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