Halloween is looking pretty scary this year. The masks look different, too. But, even if we're staying inside and social distancing, people are itching to celebrate and dress up. Amazon ($AMZN) data shows that consumers haven't let the pandemic stop them from buying costumes. Below, we round up ten of the best-selling outfits for All Hallows' Eve. The data is based on the products' average sales rankings from September 1 until the time of writing.
LED Light Up Purge Mask
This LED purge mask will make your friends ask, "Why did we invite him?" Perfect for halloween super spreader events.
Spook-o-meter: 10/10, absolutely terrifying
Men Tunic Hooded Robe Cloak Knight Fancy Cool Cosplay Costume
Yes, "Men Tunic Hooded Robe Cloak Knight Fancy Cool Cosplay Costume" is the real name on this Amazon listing. And yes, we at Thinknum agree that this cloak is both fancy and cool.
Spook-o-meter: 9/10, mainly because of the mannequin
Adult Official Jurassic World Inflatable Dinosaur Costume
It's worth mentioning that there were multiple inflatable dinosaur variations among Amazon's best-selling costumes. The pre-pandemic nostalgia is real! Take me back to the Mesozoic Era!
Spook-o-meter: 5/10, adorable, wouldn't hurt a fly
Nintendo Super Mario Brothers Mario Classic Boys Costume
This sneaky little guy is about to take three candy bars even though the sign says "Please take one."
Spook-o-meter: 6/10, I don't trust him
80s Costume Accessories Set
The perfect costume if you're nostalgic for the 80s nostalgia neon trend of the mid 2010s.
Spook-o-meter: 7/10, another mannequin just waiting to come to life and haunt you
Grim Reaper Costume for Kids with Light Up Red Eyes
There's something very unsettling about a child grim reaper.
Spook-o-meter: 9/10, small enough to sneak up on you
Reusable Balaclava Halloween Skull
The scariest thing about this one is that people will wear them into November.
Spook-o-meter: 8/10, bad vibes
AlfaBridal Animal Onesie Costume
No shade to the furry community, but I cannot in good faith support an adult bopping around town in a onesie. Although, it does look warm.
Spook-o-meter: 7/10, unless you are in the comfort of your own home
Harry Potter Child's Costume Robe with Gryffindor Emblem
Congratulations to this man! I wonder what remote schooling looks like for Hogwarts students.
Spook-o-meter: 2/10, Gryffindor students are supposedly loyal and courageous
Dog Lion Mane
Amazon calls this pet costume "Realistic & Funny" and "Complementary." We have to agree!
Spook-o-meter: 0/10, okay it's not that realistic
About the Data:
Thinknum tracks companies using the information they post online, jobs, social and web traffic, product sales, and app ratings, and creates data sets that measure factors like hiring, revenue, and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.