The way you style your hair, the shade your paint your nails, your moisturizer, your lipstick, and your scent of choice are all determined by 13 major companies. These conglomerates rule the beauty industry, employing thousands of people worldwide and determining the season's trends with hundreds of brands to their names.

Drag around and zoom into the knowledge graph below to explore the companies — COTY, Esteé Lauder, Johnson & Johnson, L'Oréal, Procter & Gamble, Shiseido, Unilever, Beiersdorf, AmorePacific, KAO Corporation, Revlon, LVMH, and KOSE — and their subsidiary brands.

Here are the 13 companies responsible for almost all of the products you'll find in the beauty aisle. 

1. Coty

Founder: François Coty

CEO: Peter Harf

Total Brands: 49

The American multinational beauty company has been making headlines after scoring deals with Kim Kardashian West's KKW Beauty and Kylie Jenner's Kylie Cosmetics. But the beauty conglomerate has more than America's most famous family on its side. Coty counts 49 influential brands across the industry.

Coty's beauty brands, displayed in the knowledge graph above, include Covergirl, Clairol, Biocolor, Sally Hansen, Rimmel, OPI, Sassoon, Wella, Nioxin, Paixao, Nautica, Boujois, and 007 Fragrances.

2. Estée Lauder

Founder: Estée Lauder; Joseph Lauder

CEO: Fabrizio Freda

Total Brands: 29

Estée Lauder is behind some of the biggest brands in luxury skin care, makeup, fragrance, and hair. 

Estée Lauder's beauty brands, displayed in the knowledge graph above, include Aveda, Becca, Bobbi Brown, Bumble and bumble, Clinique, Darphin, DKNY, Dr.Jart +, GLAMGLOW, La Mer, Lab Series, Le Labo, M·A·C, Michael Kors Beauty, Origins, Smashbox, Tom Ford Beauty, and Too Faced.

3. Johnson & Johnson

Founder: Robert Wood Johnson I; James Wood Johnson; Edward Mead Johnson

CEO: Alex Gorsky

Total Brands: 32

In addition to your first aid and household supplies, Johnson & Johnson owns the big name beauty and skin care brands you find at every drug store.

Johnson & Johnson's beauty brands, displayed in the knowledge graph above, include Neutrogena, Rogaine, Aveeno, Lubriderm, ROC, Clean and Clear, and Ogx.

4. L'Oréal

Founder: Eugène Schueller

CEO: Jean-Paul Agon

Total Brands: 36

L'Oréal brands are sold at your local drug store and your favorite beauty retailer, from everyday face wash to bold liquid eyeliner. The French cosmetics giant's range in price point and product offerings have made it a household name. 

L'Oréal's beauty brands, displayed in the knowledge graph above, include La Roche Posay, Vichy, Skinceuticals, Cerave, L'Oreal Paris, Garnier, Maybelline, NYX, Essie, Lancome, Yves Saint Laurent, Kiehl's, Urban Decay, It Cosmetics, Ralph Lauren Fragrances, Redken, Kerastase, Pureology, and Matrix.

5. Procter & Gamble

Founder: James Gamble; William Procter

CEO: David S. Taylor

Total Brands: 28

P&G's brands are behind your classic drug store staples, and the corporation just keeps growing. Procter & Gamble's LinkedIn employee headcount has increased by 8% in just six months.

P&G's beauty brands, displayed in the knowledge graph above, include Olay, Pantene, Aussie, SK-II, Head & Shoulders, Herbal Essences, Gillette, and The Art Of Shaving. 

6. Shiseido

Founder: Arinobu Fukuhara

CEO: Masahiko Uotani

Total Brands: 35

Products from the Japanese multinational personal care company can be found in cosmetic retailers and department stores alike. 

Shiseido's beauty brands, displayed in the knowledge graph above, include Bare Minerals, Nars, Laura Mercier, Anessa, Aqualabel, Aupres, D-program, Elixir, Gracy, Haku, Integrate, Majolica-majorca, Maquillage, Prior, Puremild, Revital, Urara, and Za.

7. Unilever

Founder: William Lever; James Darcy Lever; Samuel van den Bergh; Georgе Schicht; Singrose

CEO: Alan Jope

Total Brands: 60

The British-Dutch multinational company focuses on hygiene, personal care, and nutrition. Its products are popular all around the world. 

Unilever's beauty brands, displayed in the knowledge graph above, include Axe, Clear, Dove, Sunsilk, Lux, Aviance, Pond's, Simple, St.Ives, Suave, TIGI, TRESemmé, VO5, Andrélon, Creamsilk, Dawn, Folicuré, Le Sancy, and Organics.

8. Beiersdorf

Founder: Paul Carl Beiersdorf

CEO: Stefan De Loecker

Total Brands: 12

Beiersdorf is an international company that owns some of the biggest brands in basic skin care. In 2020, its job postings have more than doubled.

Beiersdorf's beauty brands, displayed in the knowledge graph above, include NIVEA, Eucerin, La Prairie, Labello, Hansaplast, Florena, Coppertone, Skin Stories, FLORENA, Fermented Skincare, and tesa.

9. AmorePacific

Founder: Yoon Dok-jeong

CEO: Suh Kyung-Bae; An Se-hong

Total Brands: 43

AmorePacific Group is a South Korean beauty and cosmetics conglomerate, with 43 beauty, personal care, and health brands. It's the world's 12th largest cosmetics company.

AmorePacific's beauty brands, displayed in the knowledge graph above, include Sulwhasoo, LANEIGE, Mamonde, innisfree, ETUDE, SIENU, HOLITUAL, primera, IOPE, HANYUL, LIRIKOS, and RAREKIND.

10. KAO Corporation

Founder: Tomiro Nagase

CEO: Michitaka Sawada

Total Brands: 30

KAO Corporation is a chemical and cosmetics company headquartered in Tokyo with stores, products, and salons all over the world.

KAO's beauty brands, displayed in the knowledge graph above, include Oribe, Jergens, John Frieda, RMK, Sensai, Asience, Kao Sekken White, Liese, Merit, MyKirei, and Rerise.

11. Revlon

Founder: Charles Revson; Joseph Revson; Charles Lachman

CEO: Debra Perelman

Total Brands: 37

Revlon is an American-based multinational cosmetics, skin care, fragrance, and personal care company. According to a 2019 survey, millennials ranked Revlon their eighth-most loyal brand, beloved for its high quality, affordable products.

Revlon's beauty brands, displayed in the knowledge graph above, include Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, and Britney Spears Fragrances.

12. LVMH

Founder: Charles Revson; Joseph Revson; Charles Lachman

CEO: Debra Perelman

Total Brands: 42

The French multinational corporation and conglomerate is a leader in luxury goods and cosmetics. LVMH is the parent company of Sephora, which features early 3,000 beauty brands on its own, along with its private label.

LVMH's beauty brands, displayed in the knowledge graph above, include Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Benefit, Sephora, Guerlain, and Fenty by Rihanna.

13. KOSE

Founder: Kozaburo Kobayashi

CEO: Kazutoshi Kobayashi

Total Brands: 33

You may not have heard of the Tokyo-based conglomerate, but it owns some of the hottest brands at your favorite beauty retailer.

KOSE's beauty brands, displayed in the knowledge graph above, include Tarte, Nailholic, Fasio, Elsia, Sekkisei, Awake, Infinity, ACNEO by Dr. Phil Cosmetics, and Jill Stuart.

Flip through the interactive knowledge graphs to explore each conglomerate below.

About the Data:

Thinknum tracks companies using the information they post online, jobs, social and web traffic, product sales, and app ratings, and creates data sets that measure factors like hiring, revenue, and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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