How Etsy went from quirky crafts website to glossy e-commerce powerhouse With its Depop acquisition, Etsy looks like it's on track to build an empire in resale and handmade goods. Jael Goldfine 6.18.21 3:38 PM Features
Why you're being followed by a high-end dandruff shampoo — the savvy ways DTC firms market themselves online Targeted advertising is getting tougher for new brands, with Apple recently allowing users to fully block cookies. Christie Smythe 5.4.21 7:56 PM Tech
How Glossier went from makeup blog to industry-changing DTC superstar The brand sold an aesthetic that reshaped the beauty industry, but has its influence peaked? Jael Goldfine 5.3.21 3:00 PM Features
How Guy Griffithe went from making a thumb wrestling mockumentary to promoting a pot investment scam The president of Bridgegate Pictures Corp., who has made at least nine flicks and worked with VR film specialist Travis Cloyd, now owes $5.3 million for his role in a "Ponzi-like" scheme. Christie Smythe 11.29.21 6:14 PM Outcasts
Crocs shares are surging 16% amid record Q1 sales and sold out Lightning McQueen shoes Pandemic fashion and celebrity and pop-culture collabs were the key factors that led to the foam shoe maker's record Q1 earnings. Ivan De Luce 4.27.21 9:00 PM Markets
Who’s afraid of Peloton? The gym industry shrinks while at-home fitness wins Gyms are failing in the wake of COVID, but the at-home fitness industry led by Peloton is quickly expanding to fill in the gaps. Jael Goldfine 10.9.20 7:15 PM Markets
Here's how five companies are using TikTok to reach Gen Z and their parents' wallets A few years ago, brands were scrambling to get their products onto the channels and grids of YouTube and Instagram’s most followed. Recently, their marketing teams found out about TikTok. Jael Goldfine 10.7.20 1:30 PM Innovation
Accused stock scalper “Alex DeLarge” was arrested and kicked off of Twitter — now users are asking: who’s next? Twitter plays host to numerous anonymous accounts pumping stocks. Users are openly wondering which others might be “leading sheep to the slaughter.” Christie Smythe 10.28.21 6:59 PM Outcasts