Branson's space flight made a bigger splash than Bezos' By moving his flight up to come before Bezos', Richard Branson had a great pull on the public eye. Danny Konstantinovic 7.20.21 4:35 PM People
Richard Branson is a marketing genius — and his spaceflight won the Internet Chatter about Virgin Galactic on Facebook shot up by 18 percent this past weekend. Christie Smythe 7.12.21 5:00 PM Markets
These charts show why Victoria’s Secret fired its angels — and why that might have been a mistake The brand is pivoting from its stale marketing, but data indicates people are skeptical the retailer can offer something fresh. Jael Goldfine 6.24.21 4:42 PM Features
Why the world’s most valuable edtech startup Byju’s is dogged by claims it “preys” on students The fast-growing Indian firm is in talks to go public through a $48 billion SPAC deal. At the same time, activists are demanding tighter regulation for the company. Christie Smythe 12.30.21 9:01 PM Outcasts
How Etsy went from quirky crafts website to glossy e-commerce powerhouse With its Depop acquisition, Etsy looks like it's on track to build an empire in resale and handmade goods. Jael Goldfine 6.18.21 3:38 PM Features
Water with a splash of lye: A history of the bizarre alkaline beverage craze One company went so far in chasing the wellness trend that it laced its product with a dangerous chemical. Christie Smythe 5.28.21 5:04 PM Features
How Glossier went from makeup blog to industry-changing DTC superstar The brand sold an aesthetic that reshaped the beauty industry, but has its influence peaked? Jael Goldfine 5.3.21 3:00 PM Features
Activision Blizzard’s "frat house" culture didn’t happen overnight — here's how the gaming industry became a boys' club The game studio is in legal trouble over allegations that it allowed its male workers to engage in “constant sexual harassment.” Rachel Presser 9.27.21 1:36 PM Outcasts