In terms of money spent, Cyber Monday is now bigger than Black Friday. The number of items on sale outpaces that of Black Friday, the discounts are deeper, and shoppers spend more money. So what did people buy this year at Amazon ($AMZN), arguably ground-zero for Cyber Monday?

Turns out that, once again, Insta-Pots were a big hit, but so were Apple's new AirPod Pro earphones, along with Amazon's own Fire Tablets in a repeat top-seller performance of Black Friday.

This all according to Amazon's sales-rank numbers for Cyber Monday.

The first chart below — it's a long one — includes all of the #1 sellers for Amazon's various categories.

Category

Name

Category Rank

Amazon Devices & Accessories

Echo Dot (3rd Gen) - Smart speaker with Alexa - Charcoal

1

Amazon Launchpad

Stasher Reusable Silicone Food Bag

1

Appliances

GE RPWFE Refrigerator Water Filter

1

Apps & Games

Minecraft

1

Arts, Crafts & Sewing

Sewing KIT Premium Repair Set - Over 100 Supplies and 24-Color Threads & 30 Needles Set, Portable Mini Mending Button Travel Sew Kits, Easy to USE, Sowing Accessories for Adults & Beginners, Giftable

1

Audible Books & Originals

Talking to Strangers: What We Should Know About the People We Don't Know

1

Automotive

FORTEM Car Trunk Organizer, Collapsible Storage, Non-Slip Bottom, Securing Straps

1

Baby

Munchkin Fishin' Bath Toy

1

Beauty & Personal Care

Philips Sonicare ProtectiveClean 4100 Electric Rechargeable Toothbrush

1

Books

The Blue Zones Kitchen: 100 Recipes to Live to 100

1

Camera & Photo

Fujifilm Instax Mini Instant Film Value Pack - (60 Total Pictures)(Package may vary)

1

CDs & Vinyl

The Best of Pentatonix Christmas

1

Cell Phones & Accessories

Apple AirPods with Charging Case (Latest Model)

1

Clothing, Shoes & Jewelry

Crocs Men's and Women's Baya Clog

1

Collectible Currencies

2019 - American Silver Eagle in Plastic Air Tite with our Certificate of Authenticity Dollar Uncirculated Us Mint

1

Computers & Accessories

Fire 7 Tablet (7" display, 16 GB) - Black

1

Electronics

Echo Dot (3rd Gen) - Smart speaker with Alexa - Charcoal

1

Entertainment Collectibles

The Golden Girls Shady Pines Inspired Key Tag"Thank you For Being a Friend" Teal/White

1

Gift Cards

App Store & iTunes Gift Cards

1

Grocery & Gourmet Food

Blove's Smackalicious Sauce Seasoning Mix (Mild)

1

Handmade Products

The Original BenShot Bullet Rocks Glass with Real 0.308 Bullet Made in the USA

1

Health & Household

AncestryDNA: Genetic Ethnicity + Traits Test

1

Home & Kitchen

Instant Pot Duo 80 7-in-1 Electric Pressure Cooker, Slow Cooker, Rice Cooker, Steamer, Saute, Yogurt Maker, and Warmer, 8-QT, Stainless Steel/Black

1

Industrial & Scientific

MYNT3D Professional Printing 3D Pen with OLED Display

1

Kindle Store

Unspeakable Things

1

Kitchen & Dining

Instant Pot Duo 80 7-in-1 Electric Pressure Cooker, Slow Cooker, Rice Cooker, Steamer, Saute, Yogurt Maker, and Warmer, 8-QT, Stainless Steel/Black

1

Magazine Subscriptions

Men's Health

1

Movies & TV

Harry Potter: Complete 8-Film Collection (Blu-ray)

1

Musical Instruments

Singing Machine SML385UW Bluetooth Karaoke System with LED Disco Lights, CD+G, USB, and Microphone, White [Amazon Exclusive]

1

Office Products

Westcott 8" Titanium Bonded Scissors, 2 Scissors

1

Patio, Lawn & Garden

LOENDE Battery Operated Christmas Lights 50 LED Warm White & Multicolored

1

Pet Supplies

Furbo Dog Camera: Treat Tossing, Full HD Wifi Pet Camera and 2-Way Audio, Designed for Dogs, Compatible with Alexa (As Seen On Ellen)

1

Prime Pantry

Bounty Select-A-Size Paper Towels, White, 6 Double Rolls = 12 Regular Rolls, Prime Pantry (Packaging May Vary)

1

Software

H&R Block Tax Software Deluxe + State 2019 with 4% Refund Bonus Offer [Amazon Exclusive] [PC/Mac Disc]

1

Sports & Outdoors

Spar. Saa Double Layer Inverted Umbrella with C-Shaped Handle, Anti-UV Waterproof Windproof Straight Umbrella for Car Rain Outdoor Use

1

Sports Collectibles

2019 Topps Baseball Factory Sealed Retail Complete Set - Baseball Wax Packs

1

Tools & Home Improvement

MyQ Smart Garage Door Opener Chamberlain MYQ-G0301 - Wireless & Wi-Fi enabled Garage Hub with Smartphone Control

1

Toys & Games

Play-Doh Modeling Compound 24-Pack Case of Colors, Non-Toxic, Multi-Color, 3-Ounce Cans, Ages 2 and up, Multicolor (Amazon Exclusive)

1

Video Games

PlayStation Store Gift Card Variation Parent

1

In the Kicken & Dining category, Instant Pots were once again top sellers (they also dominated 2018). Of the top-10 sellers in that category, 4 were various iterations of the Instant Pot. Minecraft dominated the apps & videogame download category, Crocs were big shoe sellers, and Play-Doh was a best-seller in the Toys & Games category.

Category

Name

Category Rank (Average)

Kitchen & Dining

Instant Pot Duo 80 7-in-1 Electric Pressure Cooker, Slow Cooker, Rice Cooker, Steamer, Saute, Yogurt Maker, and Warmer, 8-QT, Stainless Steel/Black

1

Kitchen & Dining

Instant Pot 7-in-1 Multi-Use Programmable Pressure Cooker

2

Kitchen & Dining

Keurig K-Cafe Coffee Maker, Single-Serve K-Cup Pod Coffee, Latte and Cappuccino Maker with Dishwasher Safe Milk Frother, Coffee Shot Capability, Compatible With all K-Cup Pods

3

Kitchen & Dining

Stasher Reusable Silicone Food Bag

4

Kitchen & Dining

Ninja FD401 Foodi 8-qt. 9-in-1 Deluxe XL Cooker & Air Fryer-Stainless Steel Pressure Cooker

5

Kitchen & Dining

Instant Pot DUO Qt 9-in-1 Multi-Use Programmable Pressure Cooker, Slow Cooker, Rice Cooker, Yogurt Maker, Egg Cooker, Sauté, Steamer, Warmer, and Sterilizer

6

Kitchen & Dining

ThermoPro TP03 Digital Instant Read Meat Thermometer Kitchen Cooking Food Candy Thermometer with Backlight and Magnet for Oil Deep Fry BBQ Grill Smoker Thermometer

7

Kitchen & Dining

Nespresso Vertuo Coffee and Espresso Machine by De'Longhi

8

Kitchen & Dining

Instant Pot Ultra  Multi-Use Programmable Pressure Cooker

9

Kitchen & Dining

Dash Rapid Egg Cooker: 6 Egg Capacity Electric Egg Cooker for Hard Boiled Eggs, Poached Eggs, Scrambled Eggs, or Omelets with Auto Shut Off Feature

10

In Amazon's Cell Phones & Accessories category, Apple AirPods took the top two spots, in both the classic version and the new noise-canceling (and more expensive) Pro version, which were available with a rare — but small — discount on Amazon.

Category

Name

Category Rank (Average)

Cell Phones & Accessories

Apple AirPods with Charging Case (Latest Model)

1

Cell Phones & Accessories

Apple AirPods Pro

2

Cell Phones & Accessories

Altec Lansing IMW257-BLK Mini H2O Wireless Bluetooth Waterproof Speaker, Floating IP67 Waterproof, Boat, Hiking, Golf Cart, ATV, Utv, Lightweight, 6-Hour Battery Life, Black

3

Cell Phones & Accessories

SanDisk 128GB Ultra microSDXC UHS-I Memory Card with Adapter - C10, U1, Full HD, A1, Micro SD Card - SDSQUAR-128G-GN6MA

4

Cell Phones & Accessories

Fitbit Versa 2 Health & Fitness Smartwatch with Heart Rate, Music, Alexa Built-in, Sleep & Swim Tracking, Black/Carbon, One Size (S & L Bands Included)

5

Cell Phones & Accessories

TOZO T10 Bluetooth 5.0 Wireless Earbuds with Wireless Charging Case IPX8 Waterproof TWS Stereo Headphones in Ear Built-in Mic Headset Premium Sound with Deep Bass for Sport Black

6

Cell Phones & Accessories

Mkeke Compatible with iPhone XR Screen Protector, iPhone 11 Screen Protector, Tempered Glass Film for Apple iPhone XR & iPhone 11, 3-Pack Clear

7

Cell Phones & Accessories

Beats Solo3 Wireless On-Ear Headphones - Black

8

Cell Phones & Accessories

Fitbit Versa 2 Health & Fitness Smartwatch with Heart Rate, Music, Alexa Built-in, Sleep & Swim Tracking, Bordeaux/Copper Rose, One Size (S & L Bands Included)

9

Cell Phones & Accessories

Samsung Galaxy Buds, Bluetooth True Wireless Earbuds (Wireless charging Case included), Black - US Version with Warranty

10

AirPod Pro's reportedly sold so well that Amazon ran out of stock on the headphones halfway through Cyber Monday. They're now back in stock, but back to the original price of $249.

About the Data: 

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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