The YETI IPO by the numbers: social media firestorms, retail footprint, and more An alternative-data snapshot of YETI through its Facebook profile, distributor count, and job listings reveals some insight into the Austin-based cooler manufacturer. James Mattone 10.25.18 7:08 PM Innovation
Applebee's is beating TGI Friday's and Chili's in the Happy Hour War As casual dining faces new challenges from the fast casual industry, Applebee's is leading the pack... For now. James Mattone 10.25.18 4:19 PM Markets
The history of Abercrombie & Fitch, a brand searching for a new identity Abercrombie & Fitch's history dates back to 1892 when it sold hunting and sporting wear. After several ownership changes and brand overhauls, it faces a new challenge in 2018: relevancy. Amy Lamare 10.12.18 7:10 PM Markets
IHOP's social media numbers are better than ever, and it's all because of burgers and beer IHOP is back with a boozy viral marketing campaign in IHOPs, and it's conveniently timed at the end of a fiscal quarter. James Mattone 9.27.18 7:25 PM People
Nike's Kaepernick-fueled campaign turned into unprecedented social media gains Nike's controversial ad campaign paid off in the form of an increased social media following, even if it came at the cost of a few boycotts. James Mattone 9.18.18 2:43 PM People
Movie theaters top the 20 most-common places people use Facebook Measuring foot traffic can be difficult, but it's a lot easier when billions of consumers pop open Facebook when they're moving about. Joshua Fruhlinger 9.14.18 3:05 PM People