When the market has discounted your shares by more than 80% from January highs and your sales are tied to malls, you're in for a long 2020. 

Jewelry store portfolio operator Signet ($SIG) will announce earnings March 26 and analysts tracked by Zacks Investment Research are looking for EPS $3.47, down slightly from Q4 2018's numbers. 

So when the market has downgraded your shares so much, the last quarter's data is irrelevant - right? Maybe not. 

Facebook ($FB) Talking About Count reveals that Jared Galleria of Jewelry, one of Signet's most well-visited US brands, saw social chatter rise during the holiday season - higher than 2017's tally, and nearly as high as 2018. To top it off, this year it saw higher social chatter during the Valentine's Day season - another popular time for engagements - than in other recent years. 

On top of this bit of optimistic data - and foreshadowed by our holiday jewelers post - there are other subsidiaries under the Signet brand that enjoyed greater social chatter on Facebook this past holiday season, than the prior year: Peoples, Kay, Pagoda and Zales. 

The pessimistic data point, is below - hundreds of Signet stores' locations, broken out by brand, globally. Its dependence on mall traffic puts the retailer in a tricky position, and near-nationwide bans on social gatherings (way to be, Staten Island) mean that a lot of couples have to postpone their fancy wedding plans. 

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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