Kids and families are facing shelter-in-place for weeks more, and data is showing that the kids are alright - or, at least, they're still socializing, and using Facebook's Messenger Kids platform at a soaring rate.
Ratings submitted for Facebook's ($FB) Messenger Kids app have risen 33% since March began, according to our data. In the Apple ($AAPL) Store, Facebook's rating is higher than a 4.2 out of 5, and still rising in 2020.
There are plenty of video options for consumers to use to stay in touch, and adults are happy-houring and networking for work purposes on Zoom, which has seen its own engagement (and, stock price) soar as a result.
It's also apparent that Messenger Kids is drawing more engagement when we look at Ratings Count via the Google ($GOOG) Play Store. Here, ratings are under 4.4 out of 5.
The Messenger Kids app was launched in 2017, with the intent of allowing parents to have better ability to control their young kids' network.
While it's good from a business standpoint that Facebook is able to generate rising engagement on apps during the Coronavirus pandemic, it's especially important to its resilience as a business that it can engage a generation of new users. And, despite proliferating competitors from Twitter to TikTok, Facebook shares, at -18% on the year, are weathering the storm better than most companies.
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
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