Wyndham Hotels ($WH) took a hit Thursday, February 13 when it reported earnings, on news that the majority of its Chinese hotels faced a continuing suspension of business as the hotelier aims to manage the impact of China's Coronavirus outbreak.
In a down day for markets, Wyndham's matching earnings expectations still cost it on markets, and shares fell 1% in Thursday trading.
The realities of the Coronavirus shaping Wyndham's top line are a primary concern for investors. Skift reported, based on its earnings call, that the company would shutter a staggering 70% of nearly 1,500 locations - our map above, maps all of Wyndham's Chinese hotels, to break down by region where it may be impacted.
Wyndham is far from the only US company to be facing a partial shutdown, or a total slowdown, in China - and various American corporations are grappling with the difficulties they face as Chinese regulators aim to balance the re-opening of its economy against the need for public safety precautions to safeguard against a lingering Coronavirus outbreak.
It's not just the immediately-dwindling revenue from one of Wyndham's key growth markets that should be a concern, either.
Facebook ($FB) Talking About Count for the brand suggests that - for multiple Wyndham social media handles - consumers' attention has been dwindling in recent years. Or, at least, that's the case on Facebook - where other big brands have struggled to get the same level of consumers' chatter as they did in previous years (when Facebook was still enjoying a much better public image, and, before hordes of smaller competitors aiming to take a piece out of Facebook's top line came along).
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
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