Household cleaning products are getting plenty of attention in 2020, as people worldwide are forced to shelter-in-place, and many are increasingly disinfecting the surfaces around their homes with all that newfound free time. 

But that's the only application for bleach and products like Clorox, which will announce earnings May 1. Please don't go getting any ideas that there's anything else you do with leading disinfectant products like Clorox or Lysol to protect yourself from the global pandemic. The experts have weighted in, and it's no longer a matter of debate. 

For Clorox, whether or not someone was confused about how or why to use its product, the maker of myriad household cleaning solutions is getting tons of new attention and engagement in 2020 as a result of 'The Mother of All Spring Cleanings.' For its Twitter account, graphed above, the company tacked on more followers so far this year, than it did in all 2019. 

It isn't common to see such a surge in Facebook Likes after a company experiences a sustained downturn in activity - whether that's people disengaging with the brand, bots being purged, or old and duplicate accounts being scraped out. But, after more than a year (not shown) of declining social engagement, Likes for Clorox are soaring as the world over realizes it needs to scrub down, and fast. In 2020, Likes on the social network rebounded by roughly 100,000, according to our data.

Its Facebook Talking About Count - or, how often people are mentioning the brand on social media - keeps rising too. After a late-March lull, mentions soared again in April, with some recent increases we can only assume are related to people doubling down on cleaning their homes, and not anything else. 

Investors should be psyched, because it's not just Clorox's flagship cleaning brand, there are plenty of subsidiary brands getting more love on social media, too. Clorox ($CLX) is one of the scant brands seeing increased analyst expectations when it announces earnings, up to $1.72 per share, according to analysts tracked by Zacks Investment Research.

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales, and app ratings - and creates data sets that measure factors like hiring, revenue, and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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