TikTok ($PRIVATE:BYTEDANCE) is a video-sharing social media platform, mainly comprising teenagers and “content creators.” But with people of all ages and occupations bored and quarantined in their bedrooms, the user base is growing.
Since the beginning of March, the company’s Facebook ($FB) mentions have gone up from 19.4 million to 20.4 million. The hashtag #quarantine is trending on the app, as is #safehands, #happyathome, and #boredathome.
In just a month, TikTok’s ratings count on the Apple ($AAPL) App Store has jumped from 492 million to 577 million, a 17% increase.
Neda Moini, 24, joined TikTok a few weeks ago. "I never posted anything until quarantine," she says. "But spending days sitting around and not being able to be as active has given me the time and energy to learn the dances. I feel like I'm back in middlle school, staying in and playing games and video chatting with friends. TikTok feels right for this moment."
There is certainly a learning curve when it comes to mastering the platform and teaching yourself its viral dances. But, depending on how long quarantine lasts, maybe we can all get the hang of it.
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
- Twitch viewership up as gamers stay home
- How streaming started: YouTube, Netflix, and Hulu's quick ascent
- Sony is killing PlayStation Vue on January 30, its successor is officially YouTube TV