Time was, SmileDirectClub ($SDC) investors had something to smile about - albeit, fleeting. 

After a stumbling start to its IPO, the Nashville-based dentistry disruptor saw shares near a post-offering low to start 2020. And, for a while, things looked great. When the new year began, shares rose 75% until mid-February - and since then they've dipped about 25%. Smile Direct will announce earnings after the bell Tuesday February 25 and analysts tracked by Zacks Investment Research are looking for EPS losses of -$0.09.

Data still reflects positive growth post-IPO - which cannot be said for every company that made (or tried to make) a splashy market debut in 2019. Since October, job postings for Smile Direct have risen about 7% - coming as it has also sought to grow its footprint. And, in a previous post, we addressed Smile Direct's Facebook ($FB) Talking About Count - which to this day, remains healthy (not shown). 

About that footprint - Smile Direct's store count is up nearly 500% in just a year's time. That's just one of the reason analysts from investment firms like Guggenheim are putting a $24 price target on its shares (currently, just half that), and rating its stock a 'Buy.' And, they're not alone. 

By clicking the 'Timeline' button at bottom-right, and the 'Play' icon that comes up after it, readers can visualize in real-time how quickly Smile Direct's coast-to-coast spread across the US happened. 

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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