How the Atlanta Hawks boosted Sharecare's social data Sharecare wants to spread the word about good health, and what better way to do that than sponsor a mediocre team who doesn't play defense. Jared Russo 1.2.20 5:49 PM Markets
The chicken sandwich war was the best thing to happen to fast food in 2019 - here's why Popeyes increased its Twitter following by 117% in 2019 all because of a Twitter war. But others in the space also gained. Joshua Fruhlinger 12.27.19 4:01 PM Innovation
Nike smashed earnings expectations with exceptional alternative data With massive growth in its workforce and social media following, Nike hit all the marks on top of positive earnings. Jared Russo 12.20.19 5:32 PM Markets
TikTok data highlights how well the social startup is scaling globally With a $75 billion valuation and regulatory headaches, it could be time for TikTok's independence soon. And, the video-sharing app's alternative data shows why it's the envy of older social networks. Jon Marino 12.19.19 11:00 AM Tech
Bad news for Frost Bank: That Spurs jersey sponsorship isn't moving the needle For being such a popular team, you'd think more people would at least Google Frost Bank, right? Jared Russo 12.18.19 4:02 PM Markets
Flagstar Bank gets social media boost after saving a town's Christmas tree Flagstar Bank, sponsors of the Detroit Pistons, actually got more buzz for buying a tree. Sorry Blake Griffin. Jared Russo 12.17.19 5:50 PM Markets