Flagstar Corp. ($FBC) is bringing the holiday spirit back to Fort Wayne, Indiana, this year. The bank is bringing back the town's Christmas tree for the first time in over a decade, and in return for returning such joy to the midwest, it's getting a bump in social media data.
The gift of giving keeps on giving.
You can see the spike in the bank's Talking About count on Facebook after the news spread. This is only the cherry on top for the rest of the company's data, which is all rising, across the board.
After going down for a year, Facebook likes for Flagstar shot up 2%, and the tree should only help expand the positive word of mouth.
Twitter followers are up 18% over the last three years. Being the official jersey sponsor of the Detroit Pistons certainly helped to add more fans on Twitter.
Meanwhile, the staff count has only increased since we started tracking the data, 26% since this time in 2016. The stock might have been up and down, but it's looking very good right now. Last December the price was in the tank, and now it's through the roof.
Finally, job openings at Flagstar are at an all-time high. It may not seem like a lot of listings, over 200, compared to some other bigger banks, but relative to the size this is a great sign. Maybe we'll see Flagstar expand from Michigan and the midwest to other parts of the country soon, who knows. If they buy more Christmas trees for towns, that could be a good way into other states.
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
- Softbank-backed Fair faces shutdown as inventory plummets 78% and hiring all but freezes
- WeWork is slashing jobs and raising prices in New York City
- The biggest tell for mega-M&A showed up again - this time, for Charles Schwab