Six Flags ($SIX) stock is taking a beating to start trading Thursday morning February 20, as surprise losses in its earnings spooked investors.
The amusement park operator known for that one dancing bald man in the commercial was expected to post quarterly earnings of $0.15 per share, but the report came in at a whopping -$0.13, so that is not great, to say the least.
You can read more about Six Flag's financial woes here, including the fact that the CFO stepped down as a result. Perhaps alternative data making its way around the C-suite scared him.
The most worrying part to us, as journalists, is just how stagnant the online following has been, especially over the last few months. The last time there was any growth was from 2015 to 2018 (they gained 27.7% followers), but Six Flags hasn't done anything to entice new fans over the last two years.
200,000 people unliked Six Flags on Facebook over the last five years, which is akin to -5%, and no one is talking about them either. Unless there's more buzz and people showing up to the parks, there is no coming back from the dips we're seeing across the board and in the stock price.
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.