Coronavirus lockdowns haven't yet changed were many rest their heads at night, but it has altered the routines of where people sit during the day. And it looks like comfort is king in regards to purchasing trends on Amazon ($AMZN).
As a reminder, the lower the number the better the seller. Shockingly, this is for overall sales ranks not simply within Office or Furniture Catagories. On March 23, seat cushions almost broke into the top 10 bestsellers site wide when it rose to the 11.7 Sales Rank. The best-selling cushion is the "Everlasting Comfort Memory Foam Seat Cushion Designed for Hip and Tailbone Pain - Office Chair & Car Seat Cushion" - a $30 affair that looks as much like a giant bike seat as it does anything else. It's so popular that it has nearly 16,000 positive reviews. The very similar "ComfiLife Gel Enhanced Seat Cushion – Non-Slip Orthopedic Gel & Memory Foam Coccyx Cushion", at the same price poiint, is also hugely popular with nearly 11,000 reviews.
This makes sense, too: many people who have never worked from home are stuck setting up shop on rigid kitchen table chairs or using basic office chairs that they've never spent more than an hour or so in. That is, until now.
|
Name |
Average Sales Rank |
|---|---|
|
Everlasting Comfort Memory Foam Seat Cushion Designed for Hip and Tailbone Pain - Office Chair & Car Seat Cushion - Coccyx Cushion - Sciatica & Back Pain Relief |
10.4 |
|
Everlasting Comfort Memory Foam Seat Cushion Designed for Hip and Tailbone Pain - Office Chair Cushions & Car Seat Cushion - Coccyx Cushion - Sciatica & Back Pain Relief |
29.5 |
|
ComfiLife Gel Enhanced Seat Cushion – Non-Slip Orthopedic Gel & Memory Foam Coccyx Cushion for Tailbone Pain – Office Chair Car Seat Cushion – Sciatica & Back Pain Relief |
32.8 |
|
ComfiLife Gel Enhanced Seat Cushion - Non-Slip Orthopedic Gel & Memory Foam Coccyx Cushion for Tailbone Pain - Office Chair Car Seat Cushion - Sciatica & Back Pain Relief |
39.6 |
|
Everlasting Comfort Seat Cushion for Office Chair - Tailbone Pain Relief Cushion - Coccyx Cushion - Sciatica Pillow for Sitting (Black) |
39.8 |
|
Everlasting Comfort Memory Foam Seat Cushion Designed for Back, Hip, and Tailbone Pain - Fits Office Chair, Wheelchair and Car, Black |
40.0 |
|
Everlasting Comfort Memory Foam Seat Cushion Designed for Back, Hip, and Tailbone Pain - Fits Office Chair and Car, Black |
53.0 |
|
Everlasting Comfort 100% Pure Memory Foam Wedge Seat Cushion, Body Heat Responsive, Orthopedic U Cut-Out Design to Relieve Pain, Car Cushion, Standard, Black |
58.5 |
|
Everlasting Comfort 100% Pure Memory Foam Seat Cushion, Orthopedic Dr Recommended to Relieve Back, Hip, Tailbone, Sciatica & Coccyx Pain - Fits Office Chair and Car |
67.7 |
Similarly we've seen sweat pants and stretch clothing Amazon sales trends rise. Increased popularity in creature comforts and distractions have seen unscrupulous price gougers seek to take advantage of Nintendo Switch buyers by rising prices as much as 62% on Amazon.
We are curious to see what unpredictable products, after shoe covers and painter's tape selling well, will next take the throne as a newly essential items in the Coronavirus Pandemic marketplace.
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.
