Marie Kondo has been massively popular for years, but it wasn't until her recent Netflix ($NFLX) series that American audiences really experienced the "Kondo Effect". Whether it's people throwing away household items that don't spark joy or simply sending off clothing to second-hand shops, her minimalist influence is real.
Her series has had another major effect: her book, The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, jumped up to the top-10 of Amazon's ($AMZN) books category, averaging out January as the third-best-selling book for the entire month.
|
Name |
Category Rank (Average) |
|---|---|
|
Girl, Wash Your Face: Stop Believing the Lies About Who You Are so You Can Become Who You Were Meant to Be |
3.1 |
|
The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing |
5.3 |
|
Dog Man: Brawl of the Wild: From the Creator of Captain Underpants (Dog Man #6) |
7.0 |
|
It's Not Supposed to Be This Way: Finding Unexpected Strength When Disappointments Leave You Shattered |
7.1 |
|
Where the Crawdads Sing |
7.5 |
|
The Wonky Donkey |
7.7 |
|
Educated: A Memoir |
8.0 |
|
The Complete Ketogenic Diet for Beginners: Your Essential Guide to Living the Keto Lifestyle |
11.3 |
|
Becoming |
11.4 |
|
Team of Vipers: My 500 Extraordinary Days in the Trump White House |
11.5 |
Marie Kondo's book has been available for some time now. In fact, it was a top-10 seller at Amazon as far back as 2016. But her new Netflix series, launched on January 1, 2019, displays the power of television — and Netflix.
On December 24, 2018, Marie's book was sagging to the bottom of the top-100 sellers at Amazon. But by January 4, 2019, it was the second-best selling book on the entire site.
Kondo's book sales reflect massive interest in de-cluttering and in the author herself. A Google trends "interest over time" graph reflects the January spike as well.
It is interesting to note that the Kindle version — the version that would not add any clutter to one's home or bookshelf — did not rank in the top-10 in January. It ranked #168.
|
Name |
Category Rank (Average) |
|---|---|
|
The Snow Gypsy |
3.5 |
|
The Forgotten Hours |
4.4 |
|
Blood for Blood (Ziba MacKenzie Book 1) |
4.6 |
|
The Killer Collective |
5.0 |
|
Smoke and Summons (Numina Book 1) |
7.4 |
|
Beneath a Scarlet Sky: A Novel |
9.7 |
|
I Am Watching You |
10.7 |
|
Rock Needs River: A Memoir About a Very Open Adoption |
12.6 |
|
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change |
13.5 |
|
Where the Crawdads Sing |
14.3 |
