YETI ($YETI) coolers may keep necessary summertime beverages ice-cold for incredibly long periods of time - but there's no cooling off its alternative data as it heads into its next earnings report. 

Shares are hovering around all-time highs and the stock is up about 120% since its 2018 IPO. When YETI reports earnings Thursday August 1, analysts are looking for EPS of $0.27 - more or less in line with prior quarters. 

Based on YETI alternative data, shareholders may have cause for optimism heading into earnings. Our first chart tracks Product Sales - By Store Location. Recently (the blue line, pointing up at the end) the number of stores with online inventory reflecting YETI goods shot up 34%, to more than 7,000. Thinknum data also tracks the spectrum of products sold by YETI, and the company has doubled the number of products (194; chart not shown) retailers reflect that it sells.

The best way to get a sense of how consumers are responding to a product, is to head straight to the source. Thinknum can track product reviews to gather a sense - in real time - of how well a user base is responding to a product. And, for YETI, it has gone very well. YETI is very highly rated by its users - and while ratings may have cooled off during the holidays last year, they rebounded in 2019. 

YETI web traffic has been trending in the right direction as well - shown above. 2019 it's been a good time for hiring at YETI, too. The cooler company has seen job postings substantially rise throughout 2019, doubling from 21 to 45 over the course of the first half of the year.

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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