Fire and Fury: Inside the Trump White House by Michael Wolff is many things, depending on who you ask. According to Donald Trump Jr., it’s a “#fakenews book”. According to UN Ambassador Nikki Haley, it’s trash. According to Hillary Clinton and the Grammy awards, it’s fodder for a campy skit.

Regardless of where you land on the White House exposé book, according to e-commerce and book-selling giant Amazon ($AMZN), it’s a nonstop, bestselling juggeranaut that is showing no signs of slowing down.

We’ve been tracking Fire and Fury’s sales ranking at Amazon, and since it launched last month, it’s stuck to the number-one spot on all but the past few days.

According to publisher Henry Holt and Co., the book has sold more than 1.7 million copies across hardcover, e-book, and audio versions, and that’s all before the paperback shows up in airport retailers and discount book shops.

The book has also already been optioned for TV (hence the Grammys skit in which host James Corden asked what auditions for the show may look like) to become a series in the US.

If the book is indeed trash, it's hot trash.

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