Dillard's, Inc. ($DDS) shares are soaring higher after a surprise earnings profit Thursday November 14. But the bigger story may lie in the data - which shows the company is growing by charging less. 

Right out of the gate, 2019 consistently got to over 50% off as the average discount on in-store items. Previous years saw averages hovering in the high teens, so apparently Dillard's needs to sell the inventory like SOON.

Likewise, the total number of items discounted to stupid dumb low prices has doubled since this spring. The pre-summer deals were only the start, as the post-summer deals are where it's at.

In response, the amount of people talking about Dillard's on Facebook is on the rise. It's getting to levels we haven't seen since Black Friday from two years ago, and we imagine it's because of all the price tags being like, half off. Hopefully, this aggressive push to get people in stores, talking about the deals, and buying clothes will result in a great earnings call soon.

According to Zacks Investment Research, based on analysts' forecasts, the consensus EPS forecast for the quarter is $-0.29. Maybe Dillard's can escape and survive the retail apocalypse. 

About the Data: 

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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