Jessica Hicks

Reporter

Jessica Hicks is a multimedia journalist and editor based in New York City. She graduated from Lehigh University in 2019, where she studied journalism, sociology, and marketing. When she’s not writing or reading the news, you can find her drinking coffee, petting the nearest dog, or watching reruns of Portlandia.

A brief history of SoulCycle: How a cycling company sparked hate and hype for an entire industry

People are willing to pay a lot to find their souls. But will their love for tap-backs persist in the face of the pandemic?

Jessica Hicks

9.17.20 12:56 PM

Here's how three bankrupt retailers bounced back, and what debt-ridden brands can learn from them

The retail apocalypse was looming, and the pandemic hit it home. How will retailers recover in the face of COVID-19?

Jessica Hicks

9.2.20 3:30 PM

A look inside Houseparty: Can this app's Gen Z-friendly features rival Zoom?

You can switch up those Zoom happy hours with this video-chatting app, but will it become a staple in your keep-in-touch routine?

Jessica Hicks

9.1.20 2:00 PM

A16Z is seeing a disappearance of the pre-sales role — and the rise of something else

Top VC firm A16Z sees a disappearance of the pre-sales role and a greater emphasis on post-sale and customer success processes.

Jessica Hicks

8.17.20 8:45 PM

The rise of the UX writer: How this company boosted engagement by 10% with a single word

A picture might be worth a thousand words, but the right word can tell an entire story.

Jessica Hicks

8.12.20 12:00 PM

Zappos is running toward inclusive footwear, but will more shoe retailers follow?

The online shoe retailer is now offering single shoes and mixed-size pairs to cater to a more diverse audience. Other brands should take note.

Jessica Hicks

7.28.20 2:29 PM