Summer is right around the corner, but a sunny vacation might not be in the cards this year. As Coronavirus continues to spread and take hold of our lives, beaches and pools are closing indefinitely. You’d think people would be investing in sweatpants rather than bathing suits right now, but many consumers seem to be feeling optimistic about the coming months.
This time last year, bikinis were ranked at #96 among Amazon’s best-selling clothing products. As of yesterday, they’re at number #3. On the below chart, a lower data point signifies a higher ranking.
Last year, bikinis weren’t among Amazon’s top five best-sellers until August. Bikini buyers are likely looking to Amazon as an affordable, refund-friendly alternative to trying on swimsuits in stores.
It’s harder to find an adequate alternative to a beach trip, but people are trying to make do. From the beginning of April to the start of May, the average sales rank for inflatable pools on Amazon jumped from #91 to #9.
While pool parties will have to be put on hold this year (please, for the love of god), hopefully, we can congregate for Labor Day cookouts.
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales, and app ratings - and creates data sets that measure factors like hiring, revenue, and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.