Gap faces crucial earnings, Athleta's promising data could power growth Gap's legacy brands are all losing traction with consumers on social media - except its athletic-wear brand. Jon Marino 5.17.19 7:02 PM Markets
Why Lululemon is so successful A data-based look at the surprisingly short history of athleisure pheonix Lululemon Amy Lamare 7.13.18 6:49 PM Markets
How Lululemon and Under Armour are saving the fashion industry Once the stuff of gyms and fields, brands like Adidas, Lululemon, and Under Armor are now leading sales and trends in the fashion industry. Amy Lamare 6.26.18 2:50 PM Markets
A toilet paper CEO dreamed of “bicoastal" expansion but ended up flushing his company down the drain Orchids Paper Products went bankrupt in 2019. A liquidation trustee blamed “overly-ambitious and ill-conceived” plans by the CEO. Christie Smythe 5.6.21 4:14 PM Outcasts