Adidas' fallen stock and static social media engagement cast shadow on today's earnings report Consumers haven't fully turned their backs on Adidas, but conversation around the brand has quieted. Julia Gray 3.11.20 10:00 AM Markets
How bad does Under Armour need Steph Curry and Cam Newton to return? Under Armour might need to bulk up on some more armor to take on some of the challenges it's facing. Jared Russo 2.11.20 3:25 PM Markets
Adidas is beating Nike where it matters most: foot traffic and social media As other fashion retailers struggle to find their way, Adidas is dealing with overtaxed e-commerce sites and lines out the door. Joshua Fruhlinger 6.7.19 4:07 PM Markets
A brief history of why Martin Shkreli got banned from Twitter The following is an excerpt from SMIRK, a memoir of journalist Christie Smythe's unusual relationship with "Pharma Bro" Martin Shkreli. It should be viewed as opinion. You can read more at www.smirk-book.com. Christie Smythe 11.23.22 12:25 AM Outcasts
Nike's Kaepernick-fueled campaign turned into unprecedented social media gains Nike's controversial ad campaign paid off in the form of an increased social media following, even if it came at the cost of a few boycotts. James Mattone 9.18.18 2:43 PM People
How Lululemon and Under Armour are saving the fashion industry Once the stuff of gyms and fields, brands like Adidas, Lululemon, and Under Armor are now leading sales and trends in the fashion industry. Amy Lamare 6.26.18 2:50 PM Markets