If you've heard any podcast with an advertisement, Squarespace ($PRIVATE:SQUARESPACE) is the place to go for all your website building needs. The web hosting startup utilizes SaaS, or software-as-a-service. This startup hasn't announced any IPO plans, but 2020 could be the year this changes, as a slew of digital startups are reportedly readying future public offerings.
Since the start of 2017, the number of employees who list Squarespace as their employer on LinkedIn ($MSFT) has doubled to over a thousand. The notoriety of being seen on the jersey of the worst team in the NBA, the New York Knicks, every night apparently doesn't stop people from wanting to work at Squarespace.
Interestingly, the amount of job listings goes up around October, which is when the NBA season starts. This is not a direct correlation, and we don't want to suggest that the hiring is based on basketball, but it's a fun observation to make. Overall, the openings are going up alongside the staff count in total.
Although the Twitter following goes up slightly, you can see on the Y-axis of the chart that it's still within the 146,000 range. As long as the Twitter audience is engaged with the product, and there aren't people unfollowing Squarespace, they should be fine for social media going forward.
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.