We’ve seen them before.

LinkedIn posts that begin with a single line to get your attention.

Like this.

Most of these posts continue with a paragraph or two explaining what the post is really about, but not all of them. 

Many of them go on, sentence after sentence, one line at a time, as if the writer had never heard of the archaic “paragraph.”

They’re known as broems (bro poems), and they’re somehow even worse than Instagram poetry. 

LinkedIn broetry, a term coined by Buzzfeed back in 2017, has become a go-to format for many LinkedIn users. But what led to this perplexing practice? LinkedIn doesn’t put a limit on post length, unlike, say, Twitter, meaning users can write to their heart’s content. All broets must feel some strong impulse to keep their sentences short and standalone, but in most cases, there’s no apparent impulse to keep the posts themselves short.

Perhaps unsurprisingly, the most successful broets are career coaches, motivational speakers, and marketers. Just search “#bestadvice” or “#leadership” on LinkedIn and you’ll find dozens upon dozens of broets giving advice on how to succeed, be a leader, or find meaning. While this practice has been going on for some time, more notable personalities, most with millions of followers, are now waxing broetic on the networking site.

Here are the 9 most popular LinkedIn broets. 

1. Ian Bremmer

Followers: 3,712,884

Ian Bremmer is a political scientist, author, and founder of global political risk research and consulting firm Eurasia Group. Bremmer has more followers on LinkedIn than any other broet on this list, and while he doesn’t post much broetry, it seems he felt particularly inspired the day after Election Day. 

Read the full post here.

2. Simon Sinek

Followers: 3,615,989

Simon Sinek, motivational speaker and broet extraordinaire, is better known for his TED talks and books like “The Infinite Game” and “Start With Why.” Sinek opts for a consistently short style, making his broems resemble couplets, or, in some cases, corporate haikus.

Read the full post here.

3. Adam Grant

Followers: 3,267,706

This quatrain comes courtesy of Adam Grant, a psychologist and professor at the Wharton School specializing in organizational psychology. While Grant has a great point on the nature of leadership, couldn’t he have taken the easy (and more readable) route of the paragraph?

Read the full post here.

4. JT O’Donnell

Followers: 2,669,374

JT O’Donnell is one of LinkedIn’s most popular career coaches, and one of its most prolific broets. O’Donnell’s style is decidedly lengthier than many broets on this list. The full broem is around twice as long as what’s pictured, but don’t worry: the end consists of O’Donnell offering her entire LinkedIn Accelerator Package for only $5!

Read the full post here.

5. Mohamed El-Erian

Followers: 2,382,179

Mohamed El-Erian is an Egyptian-American investor and chief economic adviser at Allianz. El-Erian routinely writes for Bloomberg and the Financial Times, and often posts his thoughts on the markets on LinkedIn. In this case, El-Erian’s thoughts on Wall Street just before Election Day come in broem form.

Read the full post here.

6. Marla Gottschalk

Followers: 2,233,006

Marla Gottschalk is an organizational psychologist, speaker, and career coach. Gottschalk must have been inspired by the typewriter ink-stained poetry of Instagram, judging by the font on this post. Occasionally Gottschalk will post actual poetry in addition to her own.

Read the full post here.

7. Daymond John

Followers: 1,977,104

Daymond John is best known as one of the sharks on Shark Tank, as well as the CEO of hip-hop apparel company FUBU. In this broem, John muses on the prospect of a FUBU documentary, one line at a time.

Read the full post here.

8. James Altucher

Followers: 1,261,327

James Altucher, an angel investor, entrepreneur, podcaster, and possible Malcolm Gladwell lookalike, tends to write in longer sentences than most broets, but tends to stick to the one-sentence-per-paragraph rule. In this broem, Altucher links to an even longer post in which he expounds the stock market on Election Day.

Read the full post here.

9. Amy Cuddy

Followers: 800,839

Amy Cuddy, the social psychologist behind the controversial “power posing” self-improvement technique, is also in the pantheon of celebrated broets. In this broem, Cuddy shares a Harvard Business Review article while sharing some of her broetic thoughts.

Read the full post here.

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