The house of mouse is ready to take on its biggest streaming competitor, Netflix (NASDAQ: NFLX), in a bid to take over your life. And by life, we mean what you spend your free time doing: having eyeballs glued to a screen binging TV shows until the wee hours of the night. That part of your life.
The Walt Disney Company (NYSE: DIS) is set to launch its streaming subscription service Disney+ on November 12, and will immediately impact and/or disrupt the entertainment war between Amazon, Apple, Netflix, and the AT&T Time Warner HBO amalgam. In a quest to be the dominant platform people spend time on the most, Disney recently flexed its muscles at its D23 convention, announcing a slew of new shows and movies that will arrive later this year.
The massive amount of intellectual property Disney has amassed will help it stand out among Netflix's original programming. No longer will Netflix have the rights to show Star Wars, Marvel, or Pixar films. Coupled with Netflix possibly losing The Office and Friends to NBC Universal, the next few years will be fascinating to watch. Get your popcorn ready, it's going to be an all-out brawl for your monthly allowance on episodic TV.
Since the service hasn't come out yet, we don't have any real data on Disney+ or its consumer base. But we do have Netflix numbers to go off of, and in an effort to build its own original IP catalogue, we can see an increased reliance on shows and movies that won't be coming to Hulu, Crackle, PlayStation Vue, or anywhere else.
Disney+ will start out with 7,500 episodes of television, an untold amount of shows, and well over 500 movies in its first year. CEO Bob Iger is also being very aggressive with a $7-a-month price point, which should solidify it stays competitive with the likes of more well established brands like Amazon streaming and CBS All Access.
In comparison to Netflix, it shows Disney is willing to keep up with anyone and everyone so it can succeed in one of the few areas it hasn't dominated in yet: streaming.
It won't be long until Disney can collect the manpower and talent required to take on the other juggernauts, namely HBO Max, Amazon Prime, Netflix, and every other basic cable and network provider under the sun. Some say Disney is already a monopoly on pop culture and IP after the FOX purchase. Some say Netflix will be chopped liver when Disney+ releases. We're not so sure about the latter, since our data shows Netflix continuing to bulk up before the upcoming streaming war gets its newest competitor. The gladiators are entering the arena, who will come out on top?
About the Data:
Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.