Etsy ($ETSY) will soon announce its next round of earnings. The company’s shares are down 9.42% and analysts are estimating lower for EPS and revenues. This is a pretty dramatic shift from last year, when shares were up, along with job postings and social media traction. Now, our alternative data suggests the company might be growing at a slower pace. 

When we reported on Etsy last summer, the company’s Facebook 'Talking About' count hit 291,000. That number is at 67,000 today, down 224%. Etsy’s Facebook mentions have been decreasing since June.

The company’s LinkedIn headcount had been steadily growing until December of last year, when it dropped from 4,260 to 4,000. Since then, the number has only increased by nine. 

Job postings have faced a similar blow, falling along with the company's stock. As of last week, postings have gone down 19% year-over-year.

But the data’s not all bad! Etsy’s Apple Store ratings have skyrocketed from 42,100 last September to 645,000 today. That’s a 1,432% increase.

Analysts are feeling fairly optimistic about today’s earnings. Hopefully, the goodwill endures past 4 PM.

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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