As we reported yesterday, Amazon ($AMZN) Prime Day is bigger than ever. This year's Prime Day is expected to be the biggest one yet, that is, if Amazon can get its site in order. Massive outages, site errors, and complains of product disarray outnumbered reports of great deals during what has become the world's second Black Friday.

Despite that, some people did make their ways to shopping carts. Here's what sold best yesterday, including the first few hours of Prime Day. The chart below includes yesterday's #1 sellers for various categories.



Category Rank 

Computers & Accessories

Fire 7 Tablet with Alexa, 7" Display, 8 GB, Black - with Special Offers


Entertainment Collectibles

The Golden Girls Shady Pines Inspired Key Tag Thank you For Being a Friend Teal/White


Kindle Store

The Handmaid's Tale


Magazine Subscriptions

National Geographic Kids


Movies & TV

Rick and Morty: Season 3 (BD) [Blu-ray]


Pet Supplies

[Upgrade Version] Pet Grooming Glove - Gentle Deshedding Brush Glove - Efficient Pet Hair Remover Mitt - Massage Tool with Enhanced Five Finger Design - Perfect for Dogs & Cats with Long & Short Fur


Sports & Outdoors

Fit Simplify Resistance Loop Exercise Bands with Instruction Guide, Carry Bag, EBook and Online Workout Videos, Set of 5


Sports Collectibles

300 Unopened Baseball Cards Collection in Factory Sealed Packs of Vintage MLB Baseball Cards From the Late 80's and Early 90's. Look for Hall-of-Famers Such As Cal Ripken, Nolan Ryan, & Tony Gwynn.


Tools & Home Improvement

Kasa Smart Wi-Fi Plug Mini by TP-Link - Control your Devices from Anywhere, No Hub Required, Compact Design, Works With Alexa and Google Assistant (HS105)


Toys & Games

L.O.L. Surprise! Confetti Pop-Series 3 Collectible Dolls


Video Games

$10 Xbox Gift Card - [Digital Code]


Fire 7 Tablet with Alexa: $29 on Prime Day (normally $49)

The Fire 7 Tablet, at just $49, is a great deal on any normal day. However, Amazon is selling it during Prime Day for just $29.99 (or 3 for just $79.97). The uber-cheap tablet offers up access to Prime Video (including movies and TV), Kindle books, Twitch streaming, and Amazon's popular Alexa voice digital assistant. At $29, it's not surprising that this is currently the best-selling item in the Computers & Accessories category.

Rick and Morty: Season 3: $9.99 on Prime Day (normally $17.99)

You know a fan of Rick and Morty when you see one, and they're having a great Prime Day with this special. Normally $17.99, the Season 3 Blu-Ray DVD of the show is being offered up for just $9.99, making it a best-seller in the Movies & TV category.

The Handmaid's Tale: Kindle Edition: Free for Prime members (normally $9.99)

Amazon started as an online bookstore, changing the face of e-commerce (and brick-and-mortar commerce) forever. Book readers are having a good Prime Day as a result. The Handmaid's Tale is being offered up free on Prime Day, and those who buy it outright get 75% of its value back toweard the purchase of their next Kindle eBook. Not a bad deal.

We'll continue monitoring Prime Day as it moves through its paces. But for now, these are the things people are buying most.

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