How K-Pop boy band BTS made Mattel the hottest social media brand of March In 2018, Mattel's official Twitter account didn't have a six-figure follower count. Then, thanks to some partnerships, including one with BTS, it tripled its social media footprint. James Mattone 4.2.19 1:16 PM
Delta Airlines had the most delays in March. It also had the most Facebook check-ins. Delta had an outstanding March for foot traffic growth via Facebook's "were here count." Unfortunately for them, it may be influenced by the current systems outage. James Mattone 4.1.19 4:20 PM
Apple is hiring writing and editorial teams to make Siri more "fun" and "witty" Job-listing data reveals Apple's plans to bring on writers and subject-matter engineers to help make Siri more witty and engaging. Joshua Fruhlinger 4.1.19 1:55 PM
Review data reveals that customers don't like expensive beauty products any more than cheap ones According to a statistical analysis of 42 brands at Sephora, there is no correlation between the average price of beauty products and high ratings. James Mattone 3.29.19 6:39 PM
Apple is in hiring mode for Apple News Plus. Here's who and where. Apple still needs 28 people for its new Apple News service, down from a high of 41 in September 2018. Joshua Fruhlinger 3.28.19 1:25 PM
"Data Scientist" is the hottest profession of 2019 according to job-listing data Harvard Business Review called it the "sexiest job of the 21st Century" in 2012. According to the numbers, they were right. Joshua Fruhlinger 3.27.19 4:07 PM