Last year, Apple ($AAPL) opened a new Hollywood-adjacent Culver City facility to house its new Apple TV+ studios and teams. Hiring at the new location took off as the company prepared for the then-new streaming service's launch, and then things went a bit quiet as the company worked to acquire subscribers and get the word out about Apple TV+.

Despite a relatively ho-hum launch for Apple TV+, Apple appears determined to make the service an entertainment powerhouse that can take on the likes of Netflix. Just last month, it hired Richard Plepler, the ex-HBO head who saw the creation of Game of Thrones and made that network a streaming giant.

Plepler's arrival appears to have triggered a hiring spree at Apple TV+: immediately following his contract signing, Apple went on a hiring spree for the service, posting 232 individual titles across 455 individual postings with the term "Apple TV" in their titles alone.

The new positions span the gamut of a studio in a growth phase, including finance, marketing, and casting. Some of the more recent postings are listed below by the dates they were posted.

Title

Posted Date

Apple TV App Operation Specialist - SEA, AU & NZ

2020/02/21

Siri - Sr. Software Engineer, Apple TV

2020/02/21

Awards Coordinator, Apple TV+

2020/02/20

Art Director- TV App

2020/02/19

Project Manager - Brand Experience, Programming, TV+ Marketing

2020/02/19

Senior Event Producer, Apple TV+

2020/02/19

Senior Event Producer, Apple TV+ Marketing Events

2020/02/19

Senior Project Manager - Brand Experience, Programming, ATV+ Marketing

2020/02/19

Financial Analyst, AppleTV+

2020/02/18

Video Producer, Apple TV+ Marketing

2020/02/18

Senior Production Finance Accountant, Apple TV+

2020/02/17

Casting Assistant, Apple TV+

2020/02/17

Insurance and Risk Specialist, Apple TV+

2020/02/14

Photography Editor, Apple TV+ Marketing

2020/02/14

Photography Producer, Apple TV+ Marketing

2020/02/14

Social Media Coordinator, Apple TV+

2020/02/14

Social Media Manager, Apple TV+

2020/02/14

Video Producer, Apple TV+ Marketing

2020/02/14

Creative, TV, Media Products Design

2020/02/13

Senior Creative, TV, Media Products Design

2020/02/13

Not surprisingly, the vast majority of the new positions are located at the Culver City studio facility followed by Apple's Cupertino headquarters.

Location

Listings

Culver City

22

Santa Clara Valley (Cupertino)

11

Copenhagen

2

London

2

Austin

1

Sydney

1

Seattle

1

One of the more recent job listings points to a future in which Apple will make Emmy award runs. When HBO — and Netflix after it — got its first Emmy nod, it helped legitimize the network as a true player in the space. There is little doubt that Apple has its eye on a future in which it, too, rakes in the awards. 

The new position seeks an individual who can help develop the network's "Emmy and other awards For Your Consideration campaigns" as well as book travel and accommodations for talent during Emmy campaigns.

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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