The chicken sandwich war was the best thing to happen to fast food in 2019 - here's why Popeyes increased its Twitter following by 117% in 2019 all because of a Twitter war. But others in the space also gained. Joshua Fruhlinger 12.27.19 4:01 PM Innovation
EA’s pivot to streaming overshadowed by social media fallout After botched game releases and controversy throughout 2017-2017, videogame giant EA has seen dipping social media numbers. We look at that trip downward as well as EA's plans to reinvigorate its brand. Brad Bergan 6.20.18 8:58 PM People
Can Gatorade's sugar-free G Zero reverse its shrinking social presence? Gatorade's popularity has been waning, as our data shows. Can a new sugar-free version turn things around? Joshua Fruhlinger 6.20.18 4:34 PM People