Can Body Armor tackle Gatorade with Coca Cola at its side? A look at the sales data. BODYARMOR has fresh investment capital and a partner in Coca Cola. It also has Kobe Bryant and Gatorade in a state of re-brand. Can it tackle the market? James Mattone 8.16.18 1:24 PM Markets
Can Gatorade's sugar-free G Zero reverse its shrinking social presence? Gatorade's popularity has been waning, as our data shows. Can a new sugar-free version turn things around? Joshua Fruhlinger 6.20.18 4:34 PM People
Gatorade's Facebook likes tumble as the brand seeks a new identity Once a huge presence at the Super Bowl and in the sports world, Gatorade is on the digital decline. Joshua Fruhlinger 2.5.18 8:06 PM Markets
A brief history of why Martin Shkreli got banned from Twitter The following is an excerpt from SMIRK, a memoir of journalist Christie Smythe's unusual relationship with "Pharma Bro" Martin Shkreli. It should be viewed as opinion. You can read more at www.smirk-book.com. Christie Smythe 11.23.22 12:25 AM Outcasts