Why is IHOP pulling a burger stunt again? Because its social media is stalling IHOP gained around 60,000 Twitter followers in the month it became IHOB... After it changed back? Well... There is a reason why it's pulling this stunt again. James Mattone 6.3.19 3:25 PM People
Slowing foot traffic metrics were canary in coal mine for Friendly's closings State Senator Chuck Schumer called Friendly's closures "abrupt." Alternative data saw this coming for months, and shows who may be next. James Mattone 4.12.19 6:55 PM Markets
Foot traffic trends for February: Planet Fitness gyms up, AMC theaters down After facing the exodus of resolutioners, Planet Fitness saw the biggest growth in foot traffic (by way of "were here" count) during the month of February. James Mattone 3.5.19 2:49 PM Markets
A brief history of why Martin Shkreli got banned from Twitter The following is an excerpt from SMIRK, a memoir of journalist Christie Smythe's unusual relationship with "Pharma Bro" Martin Shkreli. It should be viewed as opinion. You can read more at www.smirk-book.com. Christie Smythe 11.23.22 12:25 AM Outcasts
Chain restaurants will be hurt the most if Twitter removes its "Like" button Taking away the "Like" button would hurt how branded accounts, especially those run by chain-restaurant companies, to interact with potential customers. James Mattone 10.30.18 6:26 PM Markets
Applebee's is beating TGI Friday's and Chili's in the Happy Hour War As casual dining faces new challenges from the fast casual industry, Applebee's is leading the pack... For now. James Mattone 10.25.18 4:19 PM Markets
IHOP's social media numbers are better than ever, and it's all because of burgers and beer IHOP is back with a boozy viral marketing campaign in IHOPs, and it's conveniently timed at the end of a fiscal quarter. James Mattone 9.27.18 7:25 PM People
"Repulsive," "reptilian," "diseased": What John D. Rockefeller had in common with Martin Shkreli The following is an excerpt from SMIRK, a memoir of journalist Christie Smythe's unusual relationship with "Pharma Bro" Martin Shkreli. It should be viewed as opinion. You can read more at www.smirk-book.com. Christie Smythe 11.20.22 5:13 PM Features