Last week, the European Union said it would begin imposing tariffs on $4 billion worth of American aircraft, select food and beverages, and other products. Tariffs include a 25% tax on products like chocolate, exercise equipment, and rum and vodka. The action is part of a 16-year trade dispute between Europe and the US.

Back in August, the Office of the US Trade Representative announced that the existing 25% tariffs on many European wines would remain unchanged, making some foreign more expensive and harder to find in the US. Rising wine prices could predict the fate of goods included in the EU's new tariff plan. 


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Over the past 3 months, Naked Wines, an online wine retailer operating in multiple countries, has increased its average price point by 20.1%. Its count of items has declined by 16.5%. 


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Boeing expressed disappointment in the EU's new tariff plan in a statement, citing the effect it will have on European workers, suppliers, and consumers. The tariffs could compel the US to negotiate or, more likely, retaliate with even more tariffs.

About the Data:

Thinknum tracks companies using the information they post online, jobs, social and web traffic, product sales, and app ratings, and creates data sets that measure factors like hiring, revenue, and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.