How Olaplex grew from a cult haircare brand into a beauty staple seeking a $1.5 billion IPO Founder Dean Christal nearly gave up on finding the right formula for his product back in 2014. Now, Olaplex is Sephora’s top haircare brand ahead of its public debut. Ivan De Luce 9.1.21 8:15 PM Markets
Sephora signs '15 Percent Pledge' to stock more Black-owned brands, but currently carries only seven The beauty retailer carries over 290 beauty brands, seven of which are Black-owned businesses. And according to our data, inventory growth for the seven brands has been minimal. Julia Gray 6.15.20 10:00 AM Innovation
The battle between Ulta and Sephora rages on as the beauty retailers shift to e-commerce Coronavirus is harming the makeup industry, but Ulta might be setting itself up for a brighter future. Julia Gray 3.25.20 8:01 PM Features
It looks like Hindenburg Research was right about Nikola's "intricate fraud" The electric truck maker’s former executive chairman was charged in a federal indictment with defrauding investors. Christie Smythe 7.30.21 1:53 PM Outcasts
Ulta is doing the best it can to compete in a changing beauty industry Today's earnings report could suggest where Ulta will stand in the future of beauty. Julia Gray 3.12.20 1:17 PM Markets
The ten worst-ranked cosmetics brands at Sephora We sorted through millions of product reviews at Sephora to uncover the worst products in the catalog so you don't have to. Amy Lamare 4.3.19 5:12 PM Markets
Review data reveals that customers don't like expensive beauty products any more than cheap ones According to a statistical analysis of 42 brands at Sephora, there is no correlation between the average price of beauty products and high ratings. James Mattone 3.29.19 6:39 PM People