Can these new Barbie dolls prop up Mattel's data? We're all Barbie girls, in a Barbie world. Jared Russo 1.29.20 11:00 AM Markets
How K-Pop boy band BTS made Mattel the hottest social media brand of March In 2018, Mattel's official Twitter account didn't have a six-figure follower count. Then, thanks to some partnerships, including one with BTS, it tripled its social media footprint. James Mattone 4.2.19 1:16 PM People