Zappos is running toward inclusive footwear, but will more shoe retailers follow? The online shoe retailer is now offering single shoes and mixed-size pairs to cater to a more diverse audience. Other brands should take note. Jessica Hicks 7.28.20 2:29 PM Innovation
Analysts are talking up Nike shares and alternative data backs their bet Nike is bouncing back - in plenty of ways. Jon Marino 6.25.20 5:28 PM Markets
Nike's statement in support of protestors earns it record social engagement Nike has increased the stakes of its advertising and its brand, by wading into difficult social justice issues. It looks to be working. Jon Marino 6.1.20 1:46 PM Innovation
Living rooms are the new gyms: How Peloton, Mirror, Echelon, and others compare People are buying Peloton and Bowflex products to get jacked when they emerge from quarantine. Danny Konstantinovic 5.28.20 4:10 PM Innovation
New York Fashion Week's relevance is waning, top brands' social media data suggests While NYFW is ripe for Instagram content, it doesn’t seem to affect brands’ followers counts much at all. Julia Gray 2.11.20 1:49 PM Innovation
Nike's China shutdown could be offset by the strength of its app Nike's facing trouble with its consumer-facing business in China; its new slogan should be "Just Download It." Jon Marino 2.5.20 4:32 PM Innovation